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88% of Indian travellers trust or feel neutral about AI-generated travel recommendations: Agoda

88% of Indian travellers trust or feel neutral about AI-generated travel recommendations: Agoda

Agoda released its 2026 Travel Outlook Report, which indicates a growing appetite for AI across all stages of travel planning among Indian travellers. According to the report, while one in three (33%) state they already use AI for travel planning, almost twice as many (68%) say they are likely to use it for their next trip. Data from the report suggests that what Indian travellers want...

Only 34% of Japan hotels reached advanced localisation;  opportunities ahead: Report

Only 34% of Japan hotels reached advanced localisation; opportunities ahead: Report

Digital travel platform Agoda, in its latest report “Tailored to Win: Mastering Localisation to Capture Asia’s Travelers in Japan,” spotlights a key gap in Japan’s hospitality landscape, with only 34% of hotels having moved beyond basic localisation strategies. Among surveyed properties, 71% of hotels at early stages of localisation reported positive revenue outcomes, compared to all hotels...

Agoda reveals Asia's top travel shoppers; Indians among the list

Agoda reveals Asia's top travel shoppers; Indians among the list

Agoda unveiled its 2026 Travel Outlook Report which highlights the prominence of shopping as a travel motivator. Topping the ranking are travellers from Taiwan and South Korea, with nearly one in four (23%) respondents from each market saying shopping motivated their trips. Travelers from the Philippines (22%), Malaysia (20%) and Japan (15%) round out the top five, with Thailand (14%)...

Booking Holdings plans to combine B2B operations across platforms; Asia to lead the travel growth in '26: Agoda

Booking Holdings plans to combine B2B operations across platforms; Asia to lead the travel growth in '26: Agoda

As announced at the recent Agoda Media roundtable, Booking Holdings will soon be unifying Agoda, Booking.com & Priceline B2B arms, aiming at simplifying engagement for global partners and enhancing innovation capabilities. Agoda senior officials also shared some interesting data around the APAC region highlighting a growth of about 9% CAGR (2025–2027), far outpacing other regions.

Agoda reports India tops in Asia for spiritual travel interest in 2026

Agoda reports India tops in Asia for spiritual travel interest in 2026

Digital travel platform Agoda released its 2026 Travel Outlook Report. The report shows that Indian travellers are the most likely in Asia to plan trips for spiritual purposes this year. Nearly one in five Indian travellers (19%) expect to take a spiritually motivated trip in 2026, the highest share among Asian markets surveyed. India ranks first, followed by Indonesia in second and Malaysia...

India ranks 3rd in Asia in sustainable travel interest: Agoda

India ranks 3rd in Asia in sustainable travel interest: Agoda

Agoda’s 2026 Sustainable Travel Survey revealed that 88% of Indian travellers consider sustainability important when choosing travel options in 2026, placing India third in Asia for prioritising sustainable travel. The findings highlight that sustainability is becoming increasingly central to how Asian travellers plan their trips. Across the region, Thailand leads the ranking with 95%,...

Agoda reveals Asia's top river cruise destination for 2026

Agoda reveals Asia's top river cruise destination for 2026

Digital travel platform Agoda’s latest ranking reveals the top destinations where travellers can enjoy a river cruise Asia, according to activities booked through Agoda between January to February 2026. Experiences are at the heart of travel, and river cruises offer travellers a unique way to experience Asia’s diverse landscapes, cultures, and cuisines, from the bustling waterways of Bangkok...

Agoda reports 211% surge in travel interest for Jaipur, other destinations this Holi season

Agoda reports 211% surge in travel interest for Jaipur, other destinations this Holi season

Digital travel platform Agoda analysed accommodation search data for domestic travel for the upcoming Holi week, revealing a rise in travel interest compared to last year in destinations such as Jaipur, Udaipur and Vrindavan. Alongside temple towns and heritage cities, travellers are choosing destinations that allow them to participate in vibrant festivities and shared cultural moments...

Thailand and Malaysia lead as top via-free destinations for Indian travellers: Agoda

Thailand and Malaysia lead as top via-free destinations for Indian travellers: Agoda

The latest accommodation search data from digital travel platform Agoda reveals Thailand and Malaysia as the most preferred visa free international destinations among Indian travellers. According to the data, Indonesia continues to lead among visa on arrival (VOA) markets. The data reflects an uptick in interest compared to last year toward destinations across Asia that combine easy entry requirem