ABACUS INDIA ORGANISES LIVE SCREENINGS OF IPL
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Travel technology company, Abacus India organised several live screenings of the recent Indian Premier League (IPL) matches for travel partners, hosting 300 guests in Chennai, Bengaluru, Delhi and Mumbai, including many of India’s leading travel brands.
“We are delighted to see our customers and partners enjoy the thrilling matches together. Travel is an exciting and competitive industry and so the IPL team spirit and coaching very much reflect our culture and aims. We plan to arrange many more of these popular events around India’s fantastic sporting calendar,” commented Jeet Sawhney, Managing Director, Abacus India.
The most-watched Twenty20 cricket league in the world, IPL creates huge speculation and Abacus catered to it with a Lucky Draw, two guests winning flights sponsored by Malaysian Airlines. To heap on the spice, the semi-finals were televised too.