ABU DHABI CONTINUES INDIAN MARKET SURGE AT SATTE 2015
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Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi), together with 14 industry partners, carried the message that Abu Dhabi offers further travel trade growth potential to the Abu Dhabi Pavilion at the fifth showing at SATTE 2015 in New Delhi.
“Abu Dhabi’s hotels have experienced double-digit growth from the Indian market over two consecutive years establishing its position as the emirate’s largest overseas source market. As the market matures, we are now placing greater emphasis on its growth potential, tailoring products to meet the needs and demands of the Indian traveller. Our activities in India will present a diverse mix of Abu Dhabi destination products and allow our partners to expand their profiles in Indian trade operator portfolios, to stimulate further increase in Indian visitors to the emirate in 2015,” said Mubarak Al Nuaimi, Director, Promotions & Overseas Offices, TCA Abu Dhabi.
Abu Dhabi welcomed 231,702 Indian hotel guests in 2014 at a growth rate of 32 per cent over the previous year. These guests delivered 850,443 guest nights, which is up 23 per cent year-on-year, with an average length of stay of 3.67 nights.
Joining TCA Abu Dhabi at SATTE were Etihad Airways, and a wide range of accommodation options catering to various segments of travellers from India. Rotana Hotels & Resorts, the five-star, beachfront Sheraton Abu Dhabi Hotel & Resort, Centro Capital Centre and City Seasons Hotel and Al Ain’s Hili Fun City, boosted awareness of the family-friendly attractions on offer in Abu Dhabi.
The delegation also featured Lama Holidays & Tours, Bonton Tours, Alburj Travel & Tours, North Tours and Desert Rose Tourism, and in a specially extended section of the Abu Dhabi Pavilion, Yas Island will showcase the iconic five-star Yas Viceroy and four-star Crowne Plaza Yas Island hotels, and the state-of-the-art Yas Marina Circuit – home to the annual Abu Dhabi Grand Prix.