ABU DHABI TOURISM SET FOR FIVE-CITY ROADSHOW IN INDIA
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Abu Dhabi is generating a high level of interest as a multi-faceted, unexplored and exotic destination for the upwardly-mobile aspirational Indian traveller. Continuing the high focus and emphasis on India as the destination’s current leading outbound source market for hotel guests, Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) is mounting a travel trade roadshow across five key Indian cities.
Commencing 25 August in Mumbai, the roadshow will roll into Ahmedabad on 26 August, Bengaluru on 27 August, and Chennai on 28 August before rounding off in Delhi on 29 August.
Reiterating Abu Dhabi’s firm commitment towards the India market, Bejan Dinshaw, Country Manager, TCA Abu Dhabi, India commented, “Destination Abu Dhabi is fast becoming the new hot-spot for the high-end Indian traveller. We enjoy a historic and cultural connect between our two destinations. Abu Dhabi is home to the charms of the Yas Island entertainment hub, Saadiyat Island cultural district, the historic Al Ain oasis and the Qasr Al Sarab Desert Resort luxury oasis. The unparalleled array of interesting itinerary options makes Abu Dhabi a compelling destination. The response from the Indian market has been encouraging as we continue with our marketing and promotional activities encompassing the trade and consumers to drive numbers to Abu Dhabi. The upcoming roadshow emphasises our continued initiatives with all stakeholders on a pan-India level when we hope to leverage on the emirate’s increasing affordability with value through a highly competitive average room rate which now stands at AED 348 – or just US$ 95.”
India is one of the leading source markets for Abu Dhabi. Between January-June 2014, 107,995 Indian guests visited Abu Dhabi, clocking a growth of 35 per cent over the same period last year. These guests delivered 408,862 guest nights at a growth rate of 22 per cent over the same period last year.