Abu Dhabi unveils strategic initiatives to drive tourism growth

One of DCT Abu Dhabi’s key launches is the Welcome Pass, delivered in collaboration with Alike, a social travel marketplace, provided at Abu Dhabi airport on arrival.

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) strengthens its global presence by actively engaging in leading international platforms. Collectively showcasing Abu Dhabi’s dynamic tourism landscape, DCT Abu Dhabi leads the delegation of 40 partners and stakeholders including Yas Island, Air Arabia, Ethara, ITL, Grand Hyatt Abu Dhabi, Orient Tours, Saadiyat Island, Al Dhafra Hotel, teamLab Phenomena and many more.

In a recent public address, Abdulla Yousuf, Director of International Operations at DCT Abu Dhabi, expressed strategic initiatives highlighting Abu Dhabi as a premier tourism and cultural hub, while paving the way for future collaborations that drive sustainable growth for our stakeholders.

One of DCT Abu Dhabi’s key launches is the Welcome Pass, delivered in collaboration with Alike, a social travel marketplace. Provided at Abu Dhabi airport on arrival, this fully digital, seamless booking and redemption solution is said to enable travellers to explore Abu Dhabi’s unique range of cultural sites and entertainment attractions and with greater ease and convenience.

DCT Abu Dhabi is also launching Al Dhafra Resort, Vignette Collection, an IHG hotel, that is expected to enhance the emirate’s hospitality offering. Blending Arabian heritage with modern elegance, the resort will feature 105 rooms and suites and offer activities including camel rides, falcon shows, Arabic Qahwa tastings, sand artistry, and wellness sessions.

Additionally, to enhance Abu Dhabi’s year-round innovative marketing efforts, Experience Abu Dhabi’s Easter 2025 campaign films will be premiered. Inviting key markets to uncover holiday experiences in the emirate, the campaigns will run across the UK, France, Italy, and Germany under the theme ‘Make Abu Dhabi Your Easter Surprise’.