AIR INDIA TO PARTICIPATE IN TRAVELPORT RICH CONTENT AND BRANDING
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Travelport has announced a merchandising milestone as Air India has become the 50th airline to sign up for Travelport Rich Content and Branding – the third component of Travelport’s merchandising platform. Travelport Rich Content and Branding is a highly progressive technology which enables airlines to more effectively control how their fares and ancillaries are visually presented and described on travel agency screens, bringing them further in line with the airline’s own website experience. The solution has received significant support and interest from airlines since its introduction earlier this year.
When launched on Travelport Smartpoint agency desktops later this year, Rich Content and Branding will allow travel agents to access rich content and extended descriptions aggregated into their usual booking flow to better inform and encourage customers’ purchasing decisions around fares and ancillaries.
50 airlines have now signed up to participate, including leading carriers such as Delta, Avianca, Sun Country Airlines, Peruvian Airlines, Ryanair, British Airways, Iberia, easyJet, SilkAir, Hong Kong Airlines, Hainan Airlines and United Airlines.
Speaking at the Global Business Travel Association in Los Angeles this week, Kurt Ekert, Chief Commercial Officer, Travelport, commented on this significant achievement, “We are extremely pleased with the industry recognition and support we have received on our Merchandising Platform. The signing of fifty airlines for our Rich Content and Branding technology is a testament that our airline partners fully support and share our views on the way forward in how fares and ancillaries are presented to travel agents. Being able to leverage graphical content and providing a holistic brand experience will be a key factor for airlines to successfully differentiate themselves. At the same time, access to rich content allows travel agents to be more informative about product features and benefits, enabling them to influence customers’ purchasing decisions and increasing up-sell and cross sell opportunities.”
Sharing thoughts on the this great accomplishment, Anil Parashar, CEO & President, InterGlobe Technology Quotient, the official distributor of Travelport in India and Sri Lanka said, “I am elated on having achieved this great landmark with worldwide recognition. This further encourages us to achieve higher levels of excellence, while providing a complete brand experience enabling us to serve our users more efficaciously. It is an honour for us to be a part of this great triumph and assure our partners and customers to continue working with the same enthusiasm to set newer benchmarks in the industry in order to redefine travel commerce.”