Airbnb enters adventures segment
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Airbnb Experiences has been expanded to include adventures. Airbnb Adventures is a new collection of multi-day experiences that take small groups to epic, off-the-beaten-path locations and immerse them in unique cultures and communities.
There are already over 200 adventures to choose from that are either entirely exclusive to Airbnb, or provided by small, local operators that are not typically found on any other major booking platform.
For example, you can now track lions on foot with Sabache Warriors in Kenya, hunt for UFOs with Nate in Arizona, enjoy a six day Galapagos Slow Food Safari, or, if you are brave / mad enough, camp on a cliff in Colorado.
Joe Zadeh, VP Experiences, Airbnb said, “Getting access to epic and transformational travel has never been easier than through Airbnb Adventures. Like Airbnb Experiences, people can escape their day-to-day and put their screens and devices away but now instead of just a few hours, they have the option to be fully immersed off-the-beaten- path, to push themselves out of their comfort zones and have experiences that will stay with them for the rest of their lives.”
According to the ATTA, the international adventure travel market in 2017 was valued at over US$683 billion, up 21per cent from 2012.