Amatra launches luxury properties in Haridwar and Mussoorie
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Gurgaon-based luxury hospitality brand Amatra Hotels and Resorts has launched two properties in Haridwar and Mussoorie, Uttarakhand. The new entrant in the luxury hospitality segment is also looking to have 3,000 rooms and inventory of over 45 hotels in the next 3 years across strategic locations in India. In 2019, it plans to add five hotels to increase its total tally to 7 hotels.
Amatra Hotels India is a wholly owned subsidiary of Amatra Group Holdings SDN BHD, Malaysia and is actively looking for plush resorts that match the company’s vision and standards in Indonesia, Thailand and India. In India, the company is looking to acquire exemplary properties in Goa, Rajasthan, Kerala, Delhi, Himachal Pradesh and few other leisure locations across the country.
Funding for its expansion plans will be through internal accruals. It has already raised US$3 million and has the commitment of US$ 10million from the investor group for expansion.
“We are launching these two properties in India with a clear focus to provide unmatched and distinct luxury in India, which is affordable for the masses. As we create a different league of identity for us in luxury hospitality, travellers will witness many firsts in this segment. We are also looking to acquire properties in other regions across India and will launch few more properties this year,” Sabry Salahudeen, Chief Growth Officer, Amatra Hotels, said.
Situated at the highest point in Mussoorie, Amatra Dunsvirk Court provides a breathtaking 360° view of the Himalayas with its 40 rooms. With a royal history spanning over two centuries and dating back to 1802, the hotel has been delighting famous personalities, aristocrats and royals from India and abroad with its breathtaking views, attention to detail and soulful experiences.
Amatra by the Ganges,the only high-end resort by the bank of the majestic Ganges located in Haridwar near Rajaji National Park is one of the few properties in Uttarakhand, which features a helipad.
Amatra operates on an asset-light model and leverages hybrid strategies like Management Contracts, Distressed Buyouts among others to acquire hospitality assets. Amatra is also looking to acquire assets that are up for sale across major cities in India and are aligned with their vision of providing experiences par excellence for the modern, bold and forward-looking generation.