Apeejay Surrendra Park Hotels Launches a New Brand Zone Connect
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Apeejay Surrendra Park Hotels launches Zone Connect, a limited service brand under its Zone by The Park portfolio. Zone Connect channels its inimitable spirit and design ethos of Zone by The Park. The brand has been launched with 4 Zone Connect hotels, all under management contract, in Coimbatore, Goa and Port Blair. The hotels are slated to open in the first half of 2021.
Zone by The Park, the upscale social catalyst brand has had a fast recovery in the last three months (quarter 3) driven by its F&B, wedding and social events. The brand has a strong presence with 11 hotels running across the country in cities like Coimbatore, Jaipur, Kolkata, Bangalore, Jammu, Jodhpur and Chennai.
While Zone Connect Coimbatore will have 55 contemporary designed rooms, Zone Connect Goa will house 49 rooms. Zone Connect Goa is expected to open in the first quarter 2021. Zone Connect Port Blair and Zone Connect Tirupati will offer 25 and 88 rooms respectively.
Vijay Dewan, Managing Director, Apeejay Surrendra Park Hotels Limited said, “We are delighted to launch Zone Connect under our social-catalyst brand, Zone by The Park. It borrows from the ethos of Zone by The Park in being interactive, creative and contemporary. We are excited to have signed three hotels so early on. Zone Connect will bridge the gap for quality accommodation in Tier II and Tier III cities and will give the hotel owners opportunity to grow their business with a reliable and thriving brand.”
Discussions are underway for more Zone by The Park and Zone Connect Hotels to launch in 2021.