Ascott Appoints Amadeus as Business Intelligence Provider
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Amadeus’ Demand360® will be implemented for use across Ascott’s properties, supporting them in making data-driven decisions in revenue management against their competitive set in the hospitality sector. The access to forward-looking insights from Amadeus’ Demand360 solution will offer the opportunity to shift market share and grow Ascott’s business.
“The data we supply is essential to a hotel’s demand generation, especially with the increasingly competitive nature of the hospitality marketplace,” said Maria Taylor, Head of Commercial, Asia Pacific, Hospitality, Amadeus. “We are thrilled to have this opportunity to help Ascott empower their team to better understand their business using this powerful business intelligence solution.”