Atmosphere Core unveils its first heritage hotel in Europe
Representative image
Launches Borgo Monchiero Heritage by Atmosphere in Piedmont, Italy - a three-storey hillside hermitage featuring 19 suites and rooms and an on-property chapel for wedding ceremonies.
Marking a global first, Atmosphere Core is making its first foray into Europe with the launch of Borgo Monchiero Heritage by Atmosphere in Piedmont, Italy. This restored 18th-century monastery built in 1773, the second historical property in the company’s ‘HERITAGE BY ATMOSPHERE’ portfolio, showcases sacred frescoes and Romanesque architecture, evoking the charm of Italy’s art, culture and cuisine from the northern regions.
Commenting on international expansion and entering the European hospitality market, Atmosphere Core’s Group Managing Director, Salil Panigrahi stated, “As we continue to grow and cultivate relationships with global partners for expansion, in the last year we have made associations with a number of European businesses. In Italy specifically, we have the leading Bottega S.p.A. joining our unique Wine Program. These significant partnerships brought Italy to Atmosphere Core and vice versa, we now look forward to the launch of our first destination in Europe in 2026”.
Borgo Monchiero is a three-storey hillside hermitage featuring 19 suites and rooms and an on-property chapel for wedding ceremonies, all elegantly restored while preserving the monastery’s original features. A spa enclave includes a sauna, infrared therapy and a restored stone reservoir transformed into a private jacuzzi.
Borgo Monchiero owners Franco Giampetruzzi and Gian Maria Debenedetti shared their reasons for partnering with Atmosphere Core, Giampetruzzi quoting, “When sourcing a hotelier, Atmosphere Core’s ambitions to expand internationally with ‘HERITAGE BY ATMOSPHERE’ seamlessly mirrored our project plans. We needed an established operator with big ideas yet sensitive to the value of authenticity. The decision was very easy and now we forge ahead in preparation of welcoming guests in the coming year.”
"We envision Borgo Monchiero as a harmonious fusion of art, 18th-century history, and experiential luxury. Atmosphere Core’s sympathetic approach with its ‘Heritage’ brand embodies this vision”, concluded Debenedetti.