AUSTRALIA RE-LAUNCHES SPECIALIST PROGRAM IN INDIA
Representative image
Tourism Australia has successfully launched the revamped version of its Aussie Specialist Program (ASP) in India. The program aims to equip Indian travels agents with distinguished skill sets and knowledge to effectively promote and sell Australia as a preferred holiday destination among Indian travel enthusiasts.
Basis an extensive review undertaken with travel agents, the online training program includes a new digital platform as well as training resources which will be shared by Tourism Australia and all eight of its state and territory tourism partners. The three phase interactive and engaging programme will highlight the unique and varied tourism offerings available in Australia, thereby making it a one-stop-platform for all travel partners.
Commenting on the launch, Tourism Australia Country Manager, Nishant Kashikar said, “Over the years, our Indian travel partners have been a driving force for the increasing arrivals to Australia. We understand that travel agents need continued flow of information and knowledge about the country’s diverse tourism offerings for them to effectively create incredible itineraries for Indian travellers. The Aussie Specialist Program thereby aims to make the travel agents an authority on Australia’s tourism attractions, thus facilitating them to effectively address the discerning demands of the evolving Indian traveller segments.
With a record increase in tourist arrivals from India, Tourism Australia aims to further build on robust trade relationships and advanced training programs for the trade fraternity. Currently, Tourism Australia has close to 2,100 Aussie Specialists in India, and we expect the figure to cross 3,000 by June 2016.”
The revamped version will consist of interactive training modules, itinerary suggestions, factsheets, latest industry news updates, destination FAQs and an interactive map.