Best Western acquires WorldHotels
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Best Western Hotels has acquired WorldHotels that represents a collection of approximately 300 hotels and resorts around the world. The acquisition of WorldHotels was completed last week. The WorldHotels brand will play a critical role in enhancing Best Western's portfolio of offerings to include the upper upscale and luxury segments.
"There is tremendous synergy between Best Western and WorldHotels. By joining forces in this new partnership, we will create competitive advantages for both companies," said David Kong, President and CEO of Best Western Hotels & Resorts.
WorldHotels will maintain its distinctive personality and individuality while benefiting from Best Western's robust and scalable E-Commerce platform, strong partnerships, award-winning loyalty program, effective sales and marketing support, global distribution network, and powerful revenue engines.
"Through its established senior leadership team and regional presence in each market, Best Western brings a new level of expertise that will undoubtedly help grow the WorldHotels brand in key markets," said Geoff Andrew, CEO, WorldHotels.
"In the coming months, our focus will be to unlock WorldHotels' potential by improving revenue delivery to its hotels while protecting its independent identity. We truly believe our platform and revenue engines will benefit WorldHotels and attract many more independence–minded, quality hotels to join the brand. We are very pleased that Geoff Andrew will continue as CEO of WorldHotels for the foreseeable future," concluded Kong.