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ATTA CEO bets on niche experiences, India linkages for a new growth chapter

ATTA CEO bets on niche experiences, India linkages for a new growth chapter

Armed with a bold new whitepaper and a renewed focus on emerging markets like India, African Travel and Tourism Association’s CEO Kgomotso Ramothea is positive about redefining continent’s tourism playbook—one rooted in niche experiences, grassroots impact, and purpose. Her mission? To shift global narratives and spotlight Africa’s vast, untapped potential beyond the usual circuit.