CHINA TRAVEL SERVICE AND AMADEUS ANNOUNCE PARTNERSHIP
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Amadeus and China Travel Service (Hong Kong) have announced a strategic partnership that will see Amadeus provide China Travel Service and its affiliated companies with customised IT solutions. Yeung Chi Kwan, Business Director, Hotel Reservation & Ticketing Centre, China Travel Service said, “We chose Amadeus not only for their expertise and the strength of their technology, but also because of their partnership philosophy. This combination ensures that the solutions we receive are tailored specifically to our needs and support our broader business vision. The traditional travel agency business has become more challenging, and we face stiff competition from direct suppliers as well as online channels. By evolving our technology, we can adapt to these challenges to facilitate future business growth. We see Amadeus as instrumental to transforming our business operations and improving efficiency.”
China Travel Service will benefit from an extensive suite of Amadeus e-commerce, online solutions and front office solutions at all their travel agency offices in Hong Kong. These solutions will allow China Travel Service to benefit from Enhanced access to the online travel market through a bespoke B2C online solution that will help the company reach a wider range of customers through a 24/7, always on, distribution and sales channel; Access to a greater range of travel content via a bespoke front-end retailing application, with tools designed to speed up search, booking, and sales processes - Manual tasks will now be automated, boosting productivity and giving the company more time to provide value added service to customers; and the most comprehensive low fare search solution in the global online travel market with Amadeus Master Pricer. Customers will have more choice and an easy-to-use online tool that aids their decision making process.
Louis Lee, General Manager, Amadeus Hong Kong commented, “Amadeus is thrilled to be partnering with China Travel Service, a well-established travel agency in Hong Kong. Not only are they recognised as industry leaders in the travel market, they also understand the importance of embracing next generation technology solutions to maintain their position as leaders in their field. We remain committed to delivering technology that is designed specifically for the unique needs of our customers, whether in Hong Kong and across the Asia Pacific region.”