CTC TO CONDUCT ROADSHOW IN MARCH
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The Canadian Tourism Commission (CTC) will organise a 3 city roadshow for travel agents. The business meetings with Canadian sellers as well as the education programme sessions will take place in Mumbai, Kolkata and Bengaluru from March 23-26, 2015. The B2B sessions will be attended by Canadian travel partners who will update the travel agents on the unique travel products in Canada. These will be followed by destination trainings by our provincial partners.
The sessions will be held at the Four Seasons Hotel in Mumbai, The Lalit Great Eastern in Kolkata and the Taj Vivanta in Bangalore. Some of the participating Canadian sellers are Air Canada, Banff Lake Louise Tourism, Cal Tours, Fairmont, Hornblower, Jasper Tourism, Ontario Tourism Marketing Partnership Corporation (OTMPC), Tourism Calgary, VIA Rail.
To emphasise and educate the trade partners, The Canada Specialist Program (CSP) will be aggressively promoted. The agents are a key channel in international travel purchase in India. The experiences offered are unique to Canada and have been picked keeping in mind the Indian travellers. These are once-in-a-lifetime experiences offered by Canada. There are over 2,600 CSP-qualified agents and over 5,750 active CSP members in India.
CTC would also focus on firsthand experience to the trade via year round FAM’s. Besides this, front line trainings for staff, regional meetings, participation in trade shows are among the many initiatives to help Canada make inroads into the Indian travel market. CTC is also participating in annual trade convention TAFI in Jerusalem.