ETIHAD AIRWAYS UNVEILS NEW LIVERY ON A380
Representative image
Etihad Airways has unveiled a stunning new livery design which will be introduced across its fleet. Created by leading brand consultants Landor Associates in partnership with Etihad Airways, the new livery is inspired by traditional Emirati design patterns, the landscapes of the desert and the geometric shapes found in the modern architecture of Abu Dhabi. The new livery was unveiled as Etihad Airways’ first A380 rolled-out of the paint hangar at the Airbus Finkenwerder facility in Hamburg, Germany.
James Hogan, President and Chief Executive Officer, Etihad Airways said, “Only a few months ago Etihad Airways unveiled the new cabin interiors for our A380 aircraft and we are now proud to show the world how this aircraft will look on the outside. The striking new livery also continues our commitment to breaking from convention and doing things differently. This is a real divergence from the norms of traditional airline livery design and will stand out in the sky and at every airport we fly to.”
Peter Knapp, Global Creative Officer, Landor Associates, said, “Etihad Airways is undoubtedly a leading airline on the international stage and this new livery is a real step change in the industry. I believe there will be nothing like it on any apron in the world. It tells the remarkable story of this region and of Abu Dhabi’s past, present and future, providing a narrative for an innovative airline brand. We used the ambient geometry present in the architecture and culture of the emirate and reinterpreted it with a sense of Arabian modernism which has become synonymous with Etihad and Abu Dhabi itself.”
Etihad Airways will take delivery of seven wide-bodied aircraft in 2015 – four A380s and three Boeing 787-9s – and seven narrow-bodied aircraft – one A320 and six A321s. Etihad Airways’ first Airbus A380 will operate on flights between Abu Dhabi and London Heathrow from 27 December 2014. The two subsequent deliveries of the A380 in early 2015 will also service the route, making it a triple daily A380 operation.