FCM LAUNCHES NEW LOGO AND BRANDING
Representative image
As FCM Travel Solutions enters its 12th year of operation, the company has announced its first logo change since its inception in 2004. Commenting on the changes, Gregory Lording , Global Managing Director says that the new brand identity reflects the evolution of the organisation, while still retaining strong links to the company's heritage.
"FCM is transforming the business of travel every day. Whether it is through our industry leading account management services and creating customised client programs, or applying best-practice travel technology solutions – our new logo and imagery represents this and how our people, product and technology are immersed in the business of travel. Whilst we as an organisation have evolved, it is our people that make the difference and remain at the core of our hero imagery," Gregory said.
FCM's Global Marketing Leader Karen Cooke said the brand refresh and new logo represent a culmination of more than 12 months of work, to develop a logo that is relevant, contemporary and represents the direction in which FCM is heading. "We have selected imagery and created a logo which we believe more closely represents our invigorated and dynamic approach to corporate travel," said Karen.
Rakshit Desai, Managing Director India, FCm Travel Solutions and Flight Shop said “The changes in logo and branding reflect the current ethos of the company, our evolution as a business, and the consistent standards that we aim to achieve in all our engagements.