T3 site is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

GLOBAL PANORAMA SHOWCASE 2014 CONCLUDES FIRST EDITION

Global Panorama Showcase (GPS) the primary event of Central India, successfully concluded its first edition in Nagpur on the 26 January 2014.  The three-day event was aimed at exploring the travel potential Central India which includes Vidarbha, Madhya Pradesh and Chhattisgarh. The event was organised by Jagsons Travels.

Harmandeep Singh Anand, Managing Director, Jagson Travels, believes that the Tourism Exchange of such a nature will strengthen the travel agents and make them more confident as they will be more well-informed and aware. Central India, he said, is fast growing and people have aspirations to travel with family and friends on vacation be it India or overseas.

Madhu Saliankar, Director, EntReps Solutions, the Marketing Partner for the event, opined, "Central India (Vidharbha Region of Maharashtra, Chattisgarh and Madhya Pradesh) is an important Tourism Source market as well as a important domestic tourist destination. Today National Tourism Organisations, Travel suppliers, Attractions, and Hotels are looking at expanding their business in the tier II, III and IV Markets and GPS 2014 is one such event to expand Indian Footprint. Our effort was to put a show together by bringing in the quality potential Buyers to the show. The success of every show lies in the Business meetings that will eventually translate to Business.

Anand said that, at GPS 2014 the focus was to showcase both Domestic and International Tourism Products. The event saw over 60 Tourism Products being showcased.  The Event saw over 3500 Business meetings being held over 3 days and with approximately Rs. 1.5crore worth of business being transacted on the event days. Domestic participants like Ideal jungle safari also bookings on the B2C  day of the event The event was a table top exhibition format with 2 full days of B2B meetings interspersed with Educational Seminars.  The last day of the event was open to Consumers, who had the chance to visit the show and buy or understand the various holiday products that was on display.

Saliankar further added, “In order to ensure that the B2B sessions were good we implemented a Hosed Buyer Program. Approximately 60 Buyers from Vidarbha, Madhya Pradesh and Chattisgarh were hosted. We saw the attendance of agents from Indore, Bhopal, Raipur, Bhilai, Chandrapur, Jalna, Latur, Ahmednagar, Pune, Nasik, Bhandra and surrounding towns of Nagpur. We had close to 400 agents attending the B2B sessions.”

Tourism Malaysia was the Partner country at GPS 2014. P Manoharan, Director, Tourism Malaysia said, "This year we are celebrating Visit Malaysia Year 2014 and we have over 50 major celebrations in India, which tourist can enjoy any time of the Year. We have started our promotional campaign early this year and as a part of our marketing strategy we plan to reach out to as many tier II cities in India as they have become important source market to Malaysia."

Other Tourism Boards who want to expand their India Foot print present at the event was Bulgaria, Indonesia, Gold Coast Tourism, Destination New South Wales, London & Partners, TCEB, Reunion Island Tourism. Malindo Airlines which is Malaysia Hybrid Airlines which has launched its Indian operation in Delhi and will be launching its operation in Mumbai & Ahmedabad made their foray into India by participating in GPS along with other International airlines like Emirates and Oman Air along with domestic carriers such as Indigo and Go Air.

International Hotel Chain Starwood Hotels and resorts, Fairmont Hotels, Jumeirah Maldives, Viceroy Maldives, Sun International, Accor, Rotana, were present along with Taj Group of Hotels. Furthermore, tourism products such as Rail Europe, Star Cruise, MSC cruises, Adventure Biking Tours Company and DMC's such as Island Holidays, Neo Trav from Maldives, Tour Oman and , International roaming SIM card brands, event management companies, online booking engines, white label solutions, etc. also exhibited at the event.

Product presentations and educational workshops of 45 minutes duration were also held. A total 18 sessions were held over the 2 days. All the Educational Seminars were well attended. The purpose of these workshops and also the B2B meetings was to educate and empower the trade and the upcoming professionals from tier II and III. The purpose of these workshops and also the B2B meetings was to educate and empower the trade and the upcoming professionals from tier II and III. Travel professionals took advantage of the sessions and participated in the certification program.

The highlight seminar was organised by Trawelltag-Cover More, presented by Aman Kaushik and Dev Karwat. This seminar was well attended by over 100 participants. Tourism Malaysia conducted its Certification program over four modules that was attended by over 280 participants and successfully completed by approximately 40 participants. Star Cruises and MSC certification also saw a good attendance of over 70 participants each.

The educational seminars were also open to students pursuing tourism courses as it would give them added knowledge of the destinations and products and would make them ready for a career in the Tourism Industry.


Share: