GNTB ANNOUNCES CAMPAIGN THEME FOR 2014

Keeping in view the importance of culture and history, German National Tourist Office has announced its new campaign theme for 2014 – ‘Germany - UNESCO World Heritage destination’. This year the destination will offer plenty to look forward with their new campaign.
The German Ambassador to India, Michael Steiner said, “Germany stands not only for excellent cars and high tech, but for much more: Vibrant, reunified Berlin, modern design and world heritage with magnificent monuments that have stood the test of time – just take the castles in Potsdam or the Cologne Cathedral. More than 615.000 overnights from India in 2013 alone show: Germany is trendy and a top destination for high end business and leisure.”
Speaking on the occasion, Romit Theophilus, Director, Sales and Marketing, GNTO India said, “We have been consistently placed amongst top three most popular European destinations out of India. Last year we recorded a growth of over 5 per cent in Indian visitors to Germany. Our 2014 campaign is focussed on increasing the cultural diversity and supporting cross-cultural dialogue between Germany and other countries across the globe. We are targeting an approximate 8 to 10 per cent growth from all visitor segments from India and will be investing to the tune of EUR 500,000 into the market in 2014. We are confident of Germany maintaining its position as one of the most favoured European destination’s by Indian visitors and hope to see the Indian fan following grow for destination Germany.”