GREAT INDIAN TRAVEL FESTIVAL TO BOOST ONLINE BOOKINGS
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In an effort to boost online holiday bookings in India, the Indian travel industry has joined hands to host the Great Indian Travel Festival to be held from 18 to 26 April 2015. The online festival will see participation from leading players from the industry such as Cleartrip, MakeMyTrip, Goibibo, Yatra, Via, Google India and Airlines such as Jet Airways, Indigo, British Airways and SpiceJet.
Hosted and marketed by IPG Mediabrands, the travel festival would offer users great deals and discounts on travel and stay packages to more than 50 holiday destinations both within and outside India.
Speaking about the potential of GITF.in, Shashi Sinha, CEO, IPG Mediabrands said, “We are delighted to host India’s first travel mega-sale extravaganza. Our partners are excited about the potential of an initiative like GITF.in. And we are confident that Indian consumers will find great value and deals to enjoy their summer holidays. We expect to reach over three million users over the course of the nine days festival and make it a big success.”