Heavens Portfolio to represent Baur au Lac in India

Through this partnership, Baur au Lac aims to solidify its positioning as a luxury hotel in the Switzerland region within the Indian market.

Baur au Lac, Zurich, has strengthened its partnership with Heavens Portfolio, an integrated luxury hotel representation company, by expanding its market coverage to India. The seventh-generation, family-run hotel, located in Zurich, is nestled in its own park and surrounded by views of the Swiss Alps and Lake Zurich. Celebrating 181 years of operation in 2025, the property embodies Swiss hospitality combined with a sense of innovation. Heavens Portfolio will represent Baur au Lac for PR, marketing, and sales in India. Through this partnership, Baur au Lac aims to solidify its positioning as a luxury hotel in the Switzerland region within the Indian market.

The hotel offers 119 rooms, including 27 junior suites and 18 suites, all featuring Art Deco, Louis XVI opulence, and English Regency styles, paired with contemporary elements and French, Italian, and English fabrics.

Christine Galle-Luczak, Founder & MD of Heavens Portfolio, said, “We are excited to work with Baur au Lac to establish a strong brand presence for the brand in the Indian market. India has always been a major source market for Switzerland, with Zurich seeing a substantial influx of affluent Indian tourists. This strategic partnership will focus on increasing visibility in India for this exceptional brand, which has been beloved by guests across generations. We aim to effectively tap into the vast potential of the Indian market and bring the brand closer to luxury Indian travellers seeking meaningful vacations.”