HILTON WORLDWIDE INTRODUCES NEW BRAND
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Hilton Worldwide recently announced the launch of Curio – A Collection by Hilton, including plans for the first hotels to join the new brand. Created for travellers who seek local discovery and authentic experiences, Curio will be a carefully selected, global collection of distinctive four to five star hotels. Letters of intent have been signed for the following properties: SLS Las Vegas Hotel & Casino; The Sam Houston Hotel in Houston, Texas; Hotel Alex Johnson in Rapid City, S.D.; The Franklin Hotel in Chapel Hill, N.C.; and a soon to be named hotel development in downtown Portland, Ore.
“Our customers and owners have expressed strong interest in a brand from us that includes hotels that can retain their unique identity but also deliver the many benefits of our system, including our Hilton HHonors guest loyalty programme. That desire, combined with the current size of the independent hotel market and demand for differentiated hotel stays around the world, made for the right timing for this launch. Curio is an exciting new brand for us – one of two unique concepts we’ll introduce this year,” said Christopher J. Nassetta, President and CEO, Hilton Worldwide.
Jim Holthouser, Executive Vice President, Global Brands, Hilton Worldwide, said, “Curio expands our portfolio to a total of eleven exceptional brands and creates additional opportunities to serve our existing customers even better, attract new customers and grow our pipeline. With Curio, we can help owners leverage our scale, scope and expertise while keeping intact each hotel’s individual character.”
SLS Las Vegas, owned and operated by SBE, is located on the northern end of the Las Vegas Strip at the site of the former Sahara Hotel & Resort – a location steeped in Las Vegas history. The hotel and casino will open following a three-year, US$415 million renovation, which includes the total redevelopment of three existing Sahara towers. The establishment will feature a mixed-use resort and casino with more than 1,620 guest rooms and suites, 30,000 square feet of flexible meeting space and a collection of SBE’s acclaimed dining and nightlife brands.