HOLIDAYIQ.COM LAUNCHES MOBILE-ONLY HOLIDAYS MARKETPLACE
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HolidayIQ has launched India’s first ever mobile-only vacations marketplace ‘Holidays’, dedicated to activity based leisure travel. The marketplace, incorporated within the HolidayIQ android mobile app, showcases 1000 plus activity based packages and allows travellers to customise their holiday using various filters including: budget, duration, vacation type and activity. The app also provides comprehensive itinerary details within each listed holiday package. The feature has various options ranging from day-activities of just 1 hour to offbeat, all-inclusive holiday packages of up to 15 days, with prices from Rs. 100 to Rs. 1.6 lakhs.
Commenting on the initiative, Hari Nair, Founder & CEO, HolidayIQ said, “There are two major shifts in the way Indians plan holidays today. Over 70 per cent of holidays planned on HolidayIQ are through mobile devices. Secondly, we are moving from destination-led holidays to experience-led ones. And so, we have aggregated the first ever mobile-only activity-led vacations marketplace. We have associated with some of the best players in the industry including Giftxoxo, Tushky, Exploita and Padharo to provide a vast range of experiential holidays for Indian travellers. People can also review all these holidays individually on the app helping other travellers plan better.”