Hong Kong Tourism Board showcases its mega events potential
(L-R) Noah Horowitz, CEO of Art Basel, Dr Peter Lam Kin-ngok, GBM, GBS, Chairman of Hong Kong Tourism Board, and Aniko Berman, Director of AOTM Gallery
Rolls out the “Hong Kong Mega 8” campaign, highlighting world class mega events of arts, pop culture and sports, and citywide programmes, inviting visitors from around the world.
The Hong Kong Tourism Board (HKTB) rolled out the “Hong Kong Mega 8” campaign. The campaign brings together eight highlighted world class mega events of arts, pop culture and sports, and citywide programmes, inviting visitors from around the world to Hong Kong to experience the vibrant arts scenes in local neighbourhoods and discover Hong Kong’s captivating allure as the “Events Capital of Asia.”
Dr. Peter Lam, HKTB Chairman, said, “Through the ‘Hong Kong Mega 8’ campaign, HKTB has brought together highlighted art and sports mega events and citywide programmes to fully showcase Hong Kong’s strengths as the ‘Events Capital of Asia’. For the first time, HKTB is partnering with Art Basel to bring digital arts into local neighbourhoods. We would like to thank Hongkong Land for its strong support, which allow us to bring world‑class public art to the heart of Central. We will also work with our trade partners in various sectors to launch and promote the city’s diversified travel experiences. Our aim is to maximise the economic benefits of mega events by enhancing the visitor experience, encouraging them to extend their stay in Hong Kong, and creating more business opportunities for the local travel trade and related sectors.”
With the launch of the “Hong Kong Mega 8” campaign, a series of international arts and cultural events will take place across the city. To extend digital art experiences beyond the show floor, HKTB and Art Basel will launch Digital Art @Central ahead of the fair’s opening, bringing an artistic ambience to the neighbourhood. DeeKay’s new digital animation artwork, DeePle the People, will bring digital art from the fair into the urban space of Central.
DeeKay said he was thrilled to collaborate with the HKTB, and particularly appreciates presenting digital art in a public space, as it allows the work to reach a broader and more diverse audience. “Beyond the skyline and landmarks, I wanted to reflect the city as a living, moving place shaped by its people, its rhythm, and its cultural vibrancy.”
Meanwhile, HKTB has collaborated with Art Central to launch the digital “Hong Kong Art Month Discovery Guide”. The guide aims to provide all-in-one travel information and compiles exciting events across the city’s art districts, covering gallery exhibitions, special museum showcases, and performing arts programmes across Central, Sheung Wan, Wan Chai, Tai Hang, the Southern District, Tsim Sha Tsui, and the West Kowloon Cultural District and includes dining recommendations in the vicinity to help visitors plan their cultural journeys and explore arts events in various parts of the city, promoting in-depth cultural tourism.
In addition to the major art events, various districts across Hong Kong will showcase artistic vibrancy during the period.
