Hyatt launches new World of Hyatt brand campaign

The campaign invites guests to experience the rewards and personalised recognition that come with being a World of Hyatt member.

Hyatt announces the launch of a new World of Hyatt brand campaign in collaboration with Bollywood actor Karisma Kapoor. The campaign aims to bring to life the spirit of World of Hyatt - a loyalty programme built on the guiding principle that loyalty extends beyond the member.

World of Hyatt welcomes travellers to become a part of a loyalty programme that aims to deliver value from the very first stay—through points that can be redeemed for free nights, upgrades, and experiences. With benefits that increase as one advances in membership tier and a growing portfolio of brands worldwide.

Kadambini Mittal, RVP – Commercial, Hyatt India & SWA, added, “While all loyalty programs offer guests the opportunity to earn a host of benefits, what truly sets World of Hyatt apart is our purpose of care. While our guests love the benefits we offer, like the ability to earn points which can be redeemed for complimentary room nights, suite upgrades, and club lounge access, among other benefits of our loyalty program; what guests keep coming back for is the way we make them feel. Welcoming Karisma Kapoor into the World of Hyatt story allows us to express our purpose of care in a way that’s warm, relatable and inspiring. This collaboration is not just a campaign; it’s an invitation for travelers to belong, to connect and to discover the quiet joy of being more—with Hyatt.”

Karisma Kapoor shared, “I am thrilled to be associated with World of Hyatt, where personalized care meets unforgettable experiences. Taking luxury to another scale. It’s more than just a stay—`it’s about creating moments that feel like home, wherever you are. I am excited to celebrate experiences that turn travel into moments that last forever.”