INDIA’S FIRST PURE ROOMS

To deal with the ever increasing demand for hypoallergenic environments, the ITC Maurya introduced its ITC One Pure Rooms recently. These rooms, in the exclusive ITC One Block are designed in association with PURE Solutions LLC and are the first such in the country. The hypoallergenic rooms are designed specifically for guests with allergies and respiratory problems. PURE Solutions have innovative and patented systems for hotels and conference centres. Anand Rao, General Manager ITC Maurya Shearton says, “For the first time in India, ITC Hotels has introduced Pure Rooms at ITC Maurya. It has been our endeavor to consistently provide superior value and service to our guests. These rooms are designed to create an atmosphere of enhanced air quality.” The Pure process utilises special purification techniques where each room is specially treated to remove allergens and irritants from all surfaces, fabrics and air flow. To maintain these ideal conditions in the room, the air is continuously circulated through a state-of-the-art medical grade purifier which filters out 98% of impurities and dust.