IndiGo & Singapore Tourism Board sign year-long strategic partnership
Signing Ceremony-2
The partnership said to lay the foundation for sustained tourism growth and a more targeted, insight-led approach to market engagement with Indian travellers.
The Singapore Tourism Board (STB) and IndiGo have signed a year-long Memorandum of Understanding (MoU) to promote Singapore as a leading leisure and business destination for Indian travellers and boost bookings through IndiGo’s network. This collaboration marks STB's first MOU with an Indian airline, and IndiGo's first with a national tourism board.
As the two countries celebrate 60 years of India-Singapore diplomatic relations, IndiGo will start offering IndiGoStretch, its tailor-made business product, on flights connecting Singapore to Delhi and Mumbai, starting August 09, 2025, coinciding with Singapore’s National Day.
The comprehensive year-long campaign will showcase Singapore's multifaceted appeal, offering visitors fresh ways to experience both its lesser-known and iconic spots. The initiative combines travel deals, engaging co-branded content, strategic influencer partnerships, and creative formats to enhance the pre-travel experience. The partnership also extends beyond B2C campaigns to include comprehensive trade outreach through roadshows across India, trade training programmes, MICE-perks, and curated familiarisation trips. Through collaborative data sharing and analytics, both organisations will develop targeted marketing campaigns that speak directly to Indian travellers’ interests and aspirations.
“As we celebrate 60 years of India-Singapore diplomatic relations in 2025, our expanded collaboration with IndiGo and the launch of the year-long 'Untold Singapore' campaign positions us to harness the potential of India’s dynamic travel market. By leveraging IndiGo's extensive network and Singapore’s diverse offerings, we are poised to capture the growing demand for unique and meaningful travel experiences among Indian visitors. This partnership will inspire both first-time and returning Indian visitors, further strengthening the enduring tourism ties between our nations.” said Melissa Ow, Chief Executive, Singapore Tourism Board.
Pieter Elbers, Chief Executive Officer, IndiGo, said, “Given the strong cultural, commercial, and strategic ties between India and Singapore, there is great demand for existing connectivity between the two countries and potential for more. We are delighted to partner with Singapore Tourism Board to boost tourism and travel between the two countries. With flights from 9 destinations and seamless connections across our network, we are well positioned to cater to growing demand on these routes. With our recent introduction of IndiGoStretch, tailor made business class product to Singapore, we are even more confident that our customers will enjoy the premium travel experience to this vibrant destination.”
