Indonesia & VFS Global partner to promote tourism under Wonderful Indonesia campaign
L-R: Kaushik Ghosh; Ni Made Ayu Marthini
- Co-branding agreement signed on August 13, 2024 in Jakarta.
- Indonesia anticipates welcoming 918,480 Indian travellers in 2025.
VFS Global has signed a co-branding agreement with the Ministry of Tourism, Republic of Indonesia to strengthen and expand brand awareness of Indonesian tourism under the Wonderful Indonesia campaign for increasing international arrivals and encouraging investments into the country.
As part of the agreement, VFS Global will help in increasing the brand awareness of the Wonderful Indonesia campaign and improving the quality and quantity of tourism marketing through brand partnerships.
The agreement was signed between Ni Made Ayu Marthini, Deputy Minister for Marketing, Ministry of Tourism of the Republic of Indonesia, and Kaushik Ghosh, Head - Australasia, VFS Global, on August 13 in Jakarta.
Ni Made Ayu Marthini, Deputy Minister for Marketing, Ministry of Tourism, Republic of Indonesia, said, “We are excited to join forces with VFS Global in strengthening the Wonderful Indonesia campaign on the global stage. Through this co-branding agreement, we will amplify our tourism message and leverage VFS Global’s extensive presence in over 160 countries, combined with innovative outreach, to inspire more travellers to experience the beauty and diversity of Indonesia.”
As part of the partnership, VFS Global has launched a new e-VoA platform for nationals of all the 97 countries eligible for e-VoA, to provide them a quicker and smoother visa application journey online.
Kaushik Ghosh, Head - Australasia, VFS Global, said, “We are honoured to collaborate with the Ministry of Tourism to strengthen global awareness of the country’s vibrant tourism offerings. With over 16 years of experience in tourism-related services, VFS Global brings proven expertise in promoting destinations to a global audience. Through the promotion of the e-Visa on Arrival, we aim to make travel to Indonesia more seamless, aligning with the Ministry’s Tourism 5.0 vision to harness innovation such as artificial intelligence (AI) to improve marketing effectiveness and reach of tourist destinations.”
In 2024, Indonesia welcomed 13.9 million international tourists, a 19% increase from the previous year and the highest number recorded in the past 5 years, according to the Ministry of Tourism. This strong performance has emboldened the government to set a more ambitious targets for 2025. Indonesia is now expecting to welcome between 14.6 and 16 million foreign visitors in 2025.
India stood as the largest South and Central Asian market and the sixth largest globally for Indonesia, accounting for over 710,688 Indian tourists in 2024. The Ministry of Tourism anticipates welcoming 918,480 Indian travellers in 2025.
