Agoda reports 211% surge in travel interest for Jaipur, other destinations this Holi season
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Following Jaipur, Udaipur saw 233% rise, Vrindavan records 126%, Mathura saw 109%, Hampi saw 128%, and Shanti Niketan registered 43%.
Digital travel platform Agoda analysed accommodation search data for domestic travel for the upcoming Holi week, revealing a rise in travel interest compared to last year in destinations such as Jaipur, Udaipur and Vrindavan. Alongside temple towns and heritage cities, travellers are choosing destinations that allow them to participate in vibrant festivities and shared cultural moments.
Jaipur, Rajasthan, registered a 282% increase in accommodation searches compared to the Holi period last year. Udaipur saw a 233% rise in travel interest. Pushkar experienced a 195% increase in searches, appealing to travellers drawn to its vibrant street gatherings and community-led celebrations.
In the north, Vrindavan records a 126% rise in travel interest, Mathura recorded a 109% increase in interest. Moving south, Hampi saw a 128% rise in searches, as its UNESCO-listed ruins and open temple squares transform into lively Holi gatherings that appeal to culture and history enthusiasts. Shanti Niketan in West Bengal, known for its Basanta Utsav, registered a 43% increase in travel interest. These destinations saw a collective rise in travel interest of 211%.
International interest also added to the trend. Udaipur recorded a 459% increase in searches from across Asia compared to the previous year, while Jaipur saw over 191% growth in travel interest. The rise in interest was led by travelers from Malaysia, Thailand, Singapore, Japan and South Korea.
Gaurav Malik, Country Director, Indian Subcontinent & Indian Ocean Islands at Agoda said, “Holi has evolved into a key travel moment for both domestic and international visitors. India’s cultural festivities continue to strengthen the country’s global appeal, drawing travellers to plan their trips around distinctive local experiences. The increasing travel interest in temple towns and heritage cities reflects how cultural calendars are influencing travel decisions. At Agoda, we aim to simplify holiday planning by bringing together a diverse mix of stays, flights, and experiences, helping travellers make the most of their time during special occasions like Holi.”
Agoda offers over 6 million holiday properties, more than 130,000 flight routes, and over 300,000 activities.
