Jamaica concludes JAPEX with an eye on strengthening tourism partnerships

Held from September 22–24 at the Montego Bay Convention Centre, Jamaica Product Exchange (JAPEX) is the island's premier tourism trade event. Following the trade show, delegates embarked on specially curated familiarisation tours across the island.

Over the three days, JAPEX 2025 reinforced Jamaica's strong positioning in the global tourism market. The event was a vital platform for industry networking, showcasing the island’s rich portfolio of offerings—from luxury resorts and adventure experiences to cultural immersions and heritage attractions. The event’s theme, "Ready, Set, Go," served as a powerful call to action, communicating Jamaica’s eagerness to collaborate with global partners on strategies for future, sustainable growth.

“Jamaica is at the top of the region in terms of the growth rate since Covid, and that’s a story that we want to be told,” said Edmund Bartlett, Jamaica’s Minister of Tourism. “But that growth isn’t just about numbers. It’s about how tourism has built the capacity of our people to add value and enabled new experiences to emerge so that we can be more attractive, remain relevant to the world traveling community.”

Partnerships forged at JAPEX will focus on promoting Jamaica as the ideal location for leisure travel, weddings, honeymoons, and milestone celebrations for discerning Indian travellers. Delegates gained first-hand insights into the island's unique blend of sophistication, culture, and adventure.

Following the trade show, delegates embarked on specially curated familiarisation tours across the island. These tours allowed partners to experience Jamaica beyond the meeting rooms—from exploring iconic attractions and luxury properties to discovering hidden gems and community-led initiatives.