JOALI appoints THRS as its India representative

Through this collaboration, THRS will spearhead JOALI’s visibility in India by delivering high-impact sales representation and more.

JOALI, an ultra-luxury lifestyle brand from the Maldives, has appointed THRS (Travel and Hospitality Representation Services) as its exclusive PR and sales representative in the Indian subcontinent. This strategic alliance highlights JOALI’s commitment to India – one of the Maldives’ largest and fastest-growing luxury source markets – and reinforces THRS’s position as the partner of choice for leading global hospitality brands.

According to the Maldives Ministry of Tourism, India continues to rank as one of the leading source markets, underscoring the country’s growing role in shaping Maldivian tourism.

Through this collaboration, THRS will spearhead JOALI’s visibility in India by delivering high-impact sales representation, integrated PR campaigns, and strategic storytelling designed to resonate with India’s most discerning luxury travellers.

Yeishan Goel, Group CEO, THRS, said, “We are delighted to be entrusted with JOALI’s India growth strategy. JOALI represents the pinnacle of ultra-luxury hospitality – combining artistry, creativity, and wellbeing in ways that truly redefine the Maldives experience. India is one of the most dynamic outbound markets in the world, and we see tremendous opportunity to create meaningful growth for JOALI by engaging India’s luxury travel ecosystem at the highest level. Our mandate is clear: to ensure JOALI is the first choice for Indian travellers seeking transformative journeys in the Maldives.”

Semiha Askin, Global Director of Sales & Marketing added, “The Indian traveller is evolving – seeking not just destinations but deeper, more meaningful experiences. With THRS as our partner, we are confident of strengthening JOALI’s resonance in this key market and welcoming more Indian guests to discover the joy, creativity, and transformative well-living that are at the heart of our brand.”