Jordan launches new brand film for India market
Representative Image
The brand film highlights five core pillars, namely, leisure, luxury, history, gastronomy and adventure.
The Jordan Tourism Board announces the launch of its new brand film, Timeless Treasures, Yaadein Forever! This landmark initiative aims to capture the imagination of Indian travellers, conceptualised and executed in a way that resonates with the aspirations of Indian travellers.
Highlighting five core pillars, namely, leisure, luxury, history, gastronomy and adventure. The narrative aims to present Jordan as a multidimensional destination that appeals to both the heart and the intellect. The narrative is brought to life through the journey of three Indian travellers: Jahanvi Jain and Anmol Yadav, and Abhijit Singh, who embark on a trip across Jordan.
Speaking about the new brand film, the Jordan Tourism Board highlighted the growing importance of the Indian market. “India continues to be one of Jordan’s most valued partners. Timeless Treasures, Yaadein Forever! is a reflection of our commitment to nurturing deep cultural ties and building lasting emotional connections with Indian travellers,” the Board stated.
Emphasising the broader intent behind the film, it added, “The recent resumption of direct air connectivity via our national carrier, Royal Jordanian, significantly boosts accessibility while underscoring India’s growing stature as a strategic and high-potential market for Jordan.” The Board also noted, “Jordan is increasingly being recognised by Indian travellers not only for its leisure appeal but also as a preferred destination for film shoots and MICE movements. This growing interest is a testament to the evolving relationship between our countries.
Adding to the sentiment, Munnmunn Marwah, COO of Think Strawberries, shared the creative and emotional vision behind the project. “Our aim was to present Jordan in a way that resonates with the Indian traveller emotionally, visually, and culturally,” she said. “From every sweeping landscape to each shared moment between the protagonists, the film captures what Indian audiences are increasingly seeking: meaningful travel, rich storytelling and authentic experiences.”
