KTO AND CATHAY PACIFIC AIRWAYS ORGANISE FAM
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Cathay Pacific Airways and Korea Tourism Organization (KTO) organised a familiarisation trip for the travel trade and select media from to experience the best of Seoul and Jeju Island. Cathay Pacific Airways sponsored the round trip air tickets from India to Korea while Korea Tourism Organization covered all the land arrangements in Korea.
Rakesh Raicar, Regional Sales & Marketing Manager-South Asia, Cathay pacific said, “The aim behind this familiarisation trip is to give the travel agents and the media a firsthand experience of Cathay Pacific’s world renowned products and service. We are confident that our premium service and the convenient connections we provide to Korea will be well received by travellers.”
“I wanted our consortium members to experience the Exotic Jeju Island and Vibrant Seoul City together before we start the joint campaign in Indian Market. It is really an eye opener for them to understand the Jeju Island and Seoul city together and I expect them to educate their team and customers. I am sure that our media participants would be highlighting the major tourist spots, accommodation, culture, local food, and Indian/Vegetarian food availability in Jeju Island and Seoul out of this FAM trip. ” said Byungsun Lee, Director, Korea Tourism Organization in India.
The group stayed on the resort Island of Jeju and Capital City, Seoul where they experienced the exotic beaches, alive Museum, yatch tour, water sports, Jungmun beach, Seongsan Ilchulbong Peak (UNESCO Heritage), Jungmun Daepo Columnar in Jeju Island. The group also experienced Cheonggyecheon Stream, Gyeongbokung Palace, Lotte World – one of the top 10 theme park in the world, Myeongdong shopping Centre, Seoul N Tower, Itaewon shopping in Seoul. Apart from this, the group also visited Incheon Asian Games Venue and experienced some of the Medical Tourism Facilities.