LaRiSa unveils 8Fold brand with three new launches
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The hotel introduces three properties in Shimla, Jibhi in Himachal Pradesh, Bhimtal in Uttarakhand and soon to launch a fourth, in Siolim Goa.
LaRiSa Hotels and Resorts launches 8fold, a new brand in the mid-market segment to service a burgeoning set of upper middle-class travellers.
The first three to be introduced under this brand are 8fold by LaRiSa Shimla, 8fold by LaRiSa, Jibhi in Himachal Pradesh, 8fold Pinecrest by LaRiSa Bhimtal in Uttarakhand and the fourth 8fold by LaRiSa, Siolim in Goa will open shortly.
Priya Thakur, Founder and CEO LaRiSa Hotels and Resorts, commenting on the launch of the new mid-market brand said, “8fold by LaRiSa is not just about boutique stays—it’s about reimagining hospitality through a lens of mindfulness, integrity, and guest-first service. Welcome to a hotel experience that values authenticity as much as guest comfort”.
Randhir Narayan, Director, LaRiSa Hotels and Resorts, said, “As for owners who would like to partner with us, our comprehensive support with facility planning, operations, sales, marketing and technology will assist them in creating a standardised product and also benefit them as they will be part of a brand that is managed and marketed under an organised sector.”
8fold by LaRiSa Shimla in Himachal Pradesh is an 83 key hotel featuring state-of-the-art amenities, including a spa. 8fold by LaRiSa, Jibhi in Himachal Pradesh is a 9 key boutique resort, built in traditional Kathkuni architectural style. 8fold Pinecrest by LaRiSa Bhimtal, is a 20 key boutique resort. 8fold by LaRiSa, Siolim, is set to open its doors near the Chapora River, this boutique retreat offers 15 rooms, a serene pool, and hospitality.
The hotel currently operates 32 hotels across India and beyond, creating a collective portfolio of diverse hotels, resorts and villas. These hotels are managed and marketed under three brands: LaRiSa Resorts, AM Hotel Kollection and it is now expanding its footprint and addressing this exponential demand with 8fold. By the end of 2025 it hopes to have at least 50 hotels across the brands including 8fold operating in India and beyond