Los Angeles launches online agent training program
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Los Angeles Tourism & Convention Board (L.A. Tourism) has launched ‘L.A. Insider,’ a new online training tool for travel trade professionals. The program has been designed to help travel trade across the globe better sell the city and stay up-to-date with its latest offerings by means of international market-specific modules.
"We’re proud to launch such an advanced training program, one that will help our clients discover L.A. like an insider and sell L.A. like an expert,” said Ashlee Ciora, Senior Director, Tourism. “Los Angeles’ welcoming spirit, celebration of diversity and perfect weather are bringing visitors in greater numbers. New restaurants, attractions and hotels are opening up quickly to meet demand and it can be difficult to stay on top of all the new developments – L.A. Insider aims to provide the travel trade with a one-stop-shop platform for everything they need.”
A record 48.3 million tourists visited L.A. in 2017, a figure that is expected to reach 50 million by 2020.