MakeMyTrip launches GenAI Trip Planning Assistant
Launch event
The Beta version of Myra is now live in English and Hindi, with plans to expand to multiple Indian languages.
MakeMyTrip announced the launch of GenAI-enabled Trip Planning Assistant, that aims to assist users at every stage of travel planning, from discovery to fulfilment, and beyond. The new GenAI Trip Planning Assistant is an upgrade to the existing AI agent, Myra, enabling travellers to interact via voice and text. The Beta version of Myra is now live in English and Hindi, with plans to expand to multiple Indian languages.
Speaking at the launch, Rajesh Magow, Co-Founder and Group CEO, MakeMyTrip said “With GenAI, we take that vision further by turning intent into action through natural, human-like conversations. By enabling access initially in Hindi, and expanding to multiple Indian languages soon, this launch has the potential to solve for the Bharat heartland, reaching the deepest corners, and bringing seamless, intelligent travel booking to those who’ve long been underserved by digital platforms. It brings together the full strength of our platform, including customer preferences data, supply, user-generated content, personalization, and real-time intelligence, to power the next era of travel: connected journeys that intuitively adapt to each traveller’s needs, from start to finish.”
“The scale and complexity of this system make it one of the most ambitious tech builds we have undertaken at MakeMyTrip. It is also the first of its kind to operate across so many categories, in real time, and at this depth. Our in-house team has developed custom language models and layered them with planning, scheduling, and verification systems that work in sync and respond in real time. The result is a multi-agent AI framework that collaborates across categories to deliver a seamless experience. The system is currently in beta, allowing us to learn from real interactions and continue strengthening it,” said Sanjay Mohan, Group CTO, MakeMyTrip.
