MAKEMYTRIP LAUNCHES ‘REDISCOVER KASHMIR’
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MakeMyTrip has introduced a slew of measures to assist travelers with their concerns, provide an update on the ground situation through innovative means to inspire and encourage travel to Kashmir this summer. Speaking at the Make My Trip initiative to ‘Rediscover Kashmir’, Naeem Akhtar, Minister for Education, said that J&K offers an amalgam of heritage, pilgrimage and adventure tourism.He said that there are lot of positives in Kashmir for all tourist players and the Government will act as an enabler to provide better facilities and infrastructure to attract new and high-end tourists.
He said effective marketing is the need of the hour at the national and international levels to promote J&K as an ideal tourist destination.
The Minister said along with famous tourist destinations of the State, the Government is working on a comprehensive plan to bring newer and virgin tourist destinations like Bhaderwah, Gurez, Kokernag, Daksum etc on the tourist map and for this State would provide greater accessibility to these new destinations and create high-end infrastructure at existing ones so that a new class of visitors is attracted to JK.
Speaking on the occasion, MD Jammu and Kashmir Tourism Development Corporation and Director Tourism, Kashmir, Farooq Shah said media fraternity is like an ambassador of the State to promote its tourism potential at the national and international arena, urging them to play their positive role in dispelling any negativity regarding the tourism atmosphere in the State.
Sharing more on this initiative, Ranjeet Oak, Chief Business Officer – Holidays, MakeMyTrip, said, “In the last few years, Kashmir opened up in a huge way, taking top spot as India’s favourite domestic holiday destination. MakeMyTrip is the single largest travel operator for Kashmir valley - we manage trips for nearly 35,000 travellers every year to Kashmir valley (excluding Ladakh). The valley, after battling floods last year, is now ready to receive tourists again. Kashmir holidays business was growing at an average of 45% year-on-year and we expect the business to regain lost ground and continue to maintain momentum. The valley is ready to welcome tourists and we assure travelers that a trip to Kashmir is as convenient, delightful and memorable as it was before the floods. It is only when we support the Tourism business in Kashmir whole-heartedly, that the region and local economy will fast-track on a steady path to recovery and growth. MakeMyTrip’s new holiday packages to Kashmir start at Rs. 24999.”