Maldives organises 4-city roadshows in India
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The Maldives Marketing and Public Relations Corporation (MMPRC) recently organised a trade road show in Lucknow, Chandigarh, Pune, and Hyderabad; keeping in line with its Visit Maldives 2016 year activities. These road shows are also a part of the overall strategy of MMPRC specifically for the India market in the year 2016.
The road shows are a follow-up to the road shows held in 2015 in the cities of tier-1 cities of India: New Delhi, Bangalore, Kolkata, Mumbai and Chennai which were met with resounding success.
Fathimath Raheel, Deputy Director, MMPRC said, “From January to December 2015, 52,368 Indians visited Maldives which is an increase of almost 15 per cent compared to the year 2014. Maldives offers free visa on arrival for all nationalities which is a further boost for the Indian traveller. India is a very important focus market for us and we will continue to drive marketing, PR & Media strategies to increase visitor arrivals from India.”
Organised by the Maldives Marketing and PR Corporation (MMPRC), five representative partners from the tourism industry of Maldives participated at the roadshow. They were Dusit Thani, Sun Siyam Resorts, Adaaran Resorts, Lily Beach Resort and Spa and Travelers Street. The road show consisted of B2B sessions between the travel agents and the partners who attended the show.
Raheel, added, “We are very excited to be conducting these road shows in Lucknow and other cities. This underlines MMPRC’s commitment to the Indian market and the importance of India to Maldives tourism numbers.”