Marriott boosts EMEA expansion with 31,000+ rooms in 2025
Marriott
The company’s EMEA region ended the year with a pipeline of over 600 properties and nearly 113,000 rooms.
Marriott International, announced a year of growth across Europe, Middle East & Africa (EMEA) in 2025 with more than 230 organic signings representing over 31,000 rooms. Marriott also added 170 properties and nearly 24,000 rooms across EMEA last year, contributing to a 7.8% net rooms growth in the region.
“2025 was another strong year for Marriott International in EMEA defined by strategic expansion and segment-wide momentum across the region,” said Satya Anand, President, Europe, Middle East & Africa, Marriott International. “We continued to grow our portfolio with purpose by expanding into new destinations, scaling our brands thoughtfully and offering even more diverse experiences for our guests and Marriott Bonvoy members. Our robust growth is a testament to the dedication of our teams and the trust of our owners, and we remain committed to shaping the future of travel in the region.”
The company’s EMEA region ended the year with a pipeline of over 600 properties and nearly 113,000 rooms.
Germany, Italy, Saudi Arabia, United Arab Emirates and the United Kingdom were said to be the highest growth markets, with the leading number of signings for the company across the region in 2025.
Marriott reinforced its luxury leadership in 2025. EMEA represented the company’s strongest region for signings in the luxury segment with a record 40 signed luxury deals. The citizenM portfolio was integrated on Marriott’s platforms in the fourth quarter of 2025, adding 19 hotels and nearly 4,000 rooms to the company’s EMEA portfolio.
Jerome Briet, Chief Development Officer, Europe, Middle East & Africa, Marriott International added, “From record luxury and branded residential signings to the remarkable momentum of our midscale offerings, we are capturing opportunity for growth and new audiences across every segment in the region. These milestones underscore the depth and diversity of our portfolio and reinforce our commitment to delivering long-term value for our hotel owners in this region.”
Marriott added 170 properties to its operating portfolio in the region in 2025.
