Marriott Launched ‘Your Smile Travels A Thousand Miles’ Campaign
Representative image
Marriott International Asia Pacific launched ‘Your Smile Travels A Thousand Miles’ campaign, to celebrate the company’s associates and guests’ resilience throughout the year and promote the smiles behind the masks to highlight positivity and solidarity.
The campaign also unveiled an artwork created by Singaporean artist collective Ripple Root, “Smiles that Travelled a Thousand Miles”, inspired by the 3,000 smiling faces and heart-warming stories of Marriott International associates and guests collected during the campaign.
“In a year of unprecedented impact to travel and to the health and livelihoods of people working in the industry, we want to pay tribute to the determination, resilience and positivity of associates, guests and communities across 800 hotels in Asia Pacific.” said Craig Smith, Group President and Managing Director, Asia Pacific , Marriott International.“I am so proud of our associates who have faced this challenging year head on and never stopped smiling. we are staying positive and look forward to welcoming our guests over the festive period and in the new year ahead.”
Featured in Sotheby’s first online auction, emerging art talent Ripple Root was commissioned by Marriott International to inspire people across Asia Pacific with the wonders of travel and look forward to the new year as we recover from a challenging year.
“We are so inspired by the smiling faces and the touching stories presented to us. Everyone has gone through this unprecedented year in different ways, it was very inspiring to see how associates and guests find ways to smile and really touched our hearts. Through the artwork we hope to convey the same feeling of hope and warmth and inspire everyone to stay positive and hopeful for the year ahead,” said Liquan Liew and Estella Ng, artists behind Ripple Root.
The artwork depicts a group of Marriott International associates from across Asia Pacific who are of diverse backgrounds, but all share the same smile which radiates positivity and resilience. The piece is anchored by botanical forms and tree branches symbolizing flourishing hope for the new year.
From now on until 6 January 2021, guests and travellers can view the original art piece at JW Marriott Hotel Singapore South Beach. The digital rendition of the artwork will also be on display at selected Marriott International hotels across Asia Pacific.