Marriott Launches ‘Good Travel with Marriott Bonvoy’ in APAC
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Marriott International has launched Good Travel with Marriott Bonvoy program that offers meaningful travel across Asia Pacific. The program aims to create opportunities for guests to forge first-hand connections with local communities and the environment during their stay, promoting both cultural understanding and positive change.
Good Travel with Marriott Bonvoy kicked off with a pilot at 15 Marriott hotels across Asia Pacific, offering curated purpose-driven experiences that focus on three distinct pillars: Environmental Protection, Community Engagement and Marine Conservation.
Marriott’s sustainability and social impact platform, Serve 360 guides the company's commitment to make a positive and sustainable impact wherever it does business, delivering value for associates, customers, owners, the environment, and communities around the world in support of the United Nations Sustainable Development Goals (SDGs). Marriott
“One of the growing trends we’re observing is how conscious guests are of their personal impact on the destinations they visit. The launch of Good Travel with Marriott Bonvoy aspires to shift the way vacations are perceived – from pure leisure to value-adding opportunities to learn more about the natural environment and forge new connections with the local community,” said Bart Buiring, Chief Sales and Marketing Officer of Marriott International Asia Pacific. “Our ambition is to expand the program to most of our Asia Pacific leisure destinations over time and be ready to welcome guests with meaningful travel experiences once travel returns.”