Meet Boston appoints Sartha Global Marketing as its India representative
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Boston recorded around 106,000 visitors from India in 2024; contributed USD 165 million to Boston’s tourism economy.
Meet Boston, the private-sector nonprofit tourism marketing organisation representing Boston, Cambridge, and the metropolitan area, has appointed Sartha Global Marketing as its representative in the Indian market. This strategic partnership marks Meet Boston’s formal entry into India and underscores the destination’s growing focus on the rapidly expanding Indian outbound travel market.
Through this partnership, Sartha Global Marketing will spearhead Meet Boston’s engagement in India through public relations, travel trade, and marketing efforts. The goal is to position Boston as an attractive, year-round U.S. destination for Indian travellers by increasing destination visibility and building relationships with the travel industry and media.
In 2024, Boston welcomed approximately 106,000 visitors from India, making it the third-largest overseas visitor market, after the UK and China. These visitors injected USD 165 million into Boston’s visitor economy. Indian visitors and the Indian diaspora in Boston constitute a growing community with year-round travel interest, highlighting India as a key market. Now, with dedicated local representation, there is significant potential to build on these arrival figures and attract more visitors from the country.
Martha Sheridan, President and CEO of Meet Boston, said, “We are confident that we have found the ideal partner in Sartha; a group that is passionate about storytelling and sharing all that makes our destination such a special place to visit.”
“This partnership with Sartha Global Marketing is an important step in strengthening our presence on the ground. With increasing connectivity, a strong cultural and educational connection, we see tremendous opportunity to welcome more Indian travellers to experience all that Greater Boston has to offer,” added Nik Pereira, Meet Boston SVP of Sales and Services.
Speaking about the new partnership, Sunil Puri, Joint-Managing Director of Sartha Global Marketing, added, “Boston’s mix of history, culture, outdoor activities, a lively food scene, and passion for sports strongly resonates with Indian visitors. We are confident that our efforts will increase awareness and encourage more Indians to visit this beautiful city.”
