MERCEDES-BENZ AND CARZONRENT LAUNCH ‘LUXURY SELF-DRIVE’
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Mercedes-Benz India in association with Carzonrent has announced India’s first luxury Self Drive concept under the brand ‘Myles’. This unique concept will offer young Indian travellers a truly fascinating experience of self-driving a Mercedes-Benz with their friends, family and loved ones.
This concept is set to revolutionise the on-ground personal mobility in the Self Drive category in India. The association will initially offer C-Class & E-Class models of Mercedes-Benz in major metro cities such as New Delhi, Mumbai, Bengaluru, Hyderabad and Chennai. Carzonrent and Mercedes-Benz will also look at introducing other models of vehicles into the Luxury Self-Drive service such as the SLK and AMG versions.
Eberhard Kern, Managing Director and CEO, Mercedes-Benz India, said, “Mercedes-Benz is known for its modern luxury experience and we are delighted with our association with Myles. This unique hassle free mobility solution will extend our luxury experience beyond our existing customers. We have always introduced newer products and services for the satisfaction of our customers. We believe both companies will benefit from this alliance in terms of consumer outreach.”
The organised self-drive market has been growing exponentially over the last couple of years with better roads, higher costs of chauffeurs and availability of navigation facility. Induction of Mercedes-Benz cars has been undertaken, not just to reinstate the driving experience gauged from driving luxury cars, but also to capture the huge potentially untapped market and facilitate today’s customers who believes in travelling in style and class.
Speaking on the occasion, Rajiv Kr Vij, Managing Director & CEO, Carzonrent said, “The demand for luxurious personal mobility solutions is rapidly on the rise. We are pleased to strengthen our association with Mercedes-Benz as it is a globally respected brand and has unparalleled brand value. With the inclusion of the luxury models in our self-drive fleet, we want to propel people’s aspirations to experience luxury and live their passion by fulfilling their desire.”