Mitsis Group strengthens Greece’s position among Indian outbound travellers with FAM tour
Mitsis Group FAM Experience
Notably, group partners with IndiGo, leveraging its direct connectivity to Athens.
Mitsis Group curated an exclusive, high-impact familiarisation (FAM) trip for leading Indian travel partners to strengthen Greece’s positioning among India’s high-value outbound travellers. The FAM tour placed spotlight on the group’s portfolio and redefined how the destination is experienced, sold, and remembered.
The five-day journey across Crete and Rhodes (March 28 – April 1, 2026) was designed as an immersive brand experience—bringing together destination storytelling, experiential luxury, and Mitsis’ signature ultra-all-inclusive hospitality.
At the heart of the itinerary were three flagship properties—Mitsis Selection Laguna Beach Resort & Spa, Mitsis Selection Rinela in Crete, and Mitsis Selection Alila in Rhodes. From private pool suites and curated beachfront dining to high-touch concierge services, the FAM delivered a comprehensive showcase of Mitsis’ premium offering for the Indian traveller.
Further strengthening accessibility, Mitsis Group partnered with IndiGo, leveraging its direct connectivity to Athens—an increasingly critical factor in driving destination preference and conversion within the Indian market. This collaboration underscores Mitsis’ long-term vision to remove barriers to travel while aligning with evolving consumer expectations around convenience and connectivity.
Stavros Mitsis, Managing Director, Mitsis Group, said, “India represents one of the most dynamic outbound travel markets globally, and our engagement here is both strategic and long-term. This FAM was designed to go beyond familiarisation—it was about building emotional resonance with the Mitsis brand. By bringing our partners into the heart of our destinations and experiences, we are enabling them to translate that authenticity and excellence to their clients back home.”
“This initiative is not just about showcasing properties; it’s about reshaping how Greece is positioned in the Indian market. With enhanced connectivity, strong on-ground experiences, and a brand like Mitsis leading the charge, we are confident of driving both aspiration and conversion at scale,” added, Hemant Mediratta, Founder, One Rep Global.
