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Moroccan National Tourism concludes 3-City South India roadshow

The roadshows brought together over 80 travel trade professionals and Moroccan stakeholders.

Moroccan National Tourism Office (MNTO) has concluded a strategic three-city MICE roadshow across Chennai, Hyderabad, and Bengaluru. Held on March 23, 24, and 25, 2026 respectively, the roadshows brought together over 80 travel trade professionals and Moroccan stakeholders, highlighting Morocco’s growing appeal as a MICE and experiential travel destination. 

Commenting on the initiative, Jamal Kilito, Country Manager India, MNTO, said, “We are seeing strong momentum across MICE, luxury travel, and destination weddings, supported by growing media visibility and strategic collaborations. With significant investments made in preparation for AFCON 2025 and the FIFA World Cup 2030, Morocco is enhancing its infrastructure and event facilities, making it an ideal destination for international conferences, incentive programmes, and large-scale celebrations.”

In 2025, Morocco welcomed 53,697 Indian travellers, marking a 31% year-on-year increase, and is now targeting approximately 70,000 visitors in 2026, with specialised MICE promotion and luxury partnership expansion serving as primary catalysts for this goal. 

For MICE sector the country offers modern convention facilities, luxury hospitality, and infrastructure in key cities including Marrakech, Casablanca, and Rabat.

The country offers inventory of 300,000 hotel beds and high-capacity venues like Marrakech’s Palais des Congrès and the 30,000-pax Espace Bab Jdid. The e-visa platform, Access Maroc, ensures 3-to-7-day turnaround visit. Morocco features Michelin-starred Indian fine dining at The Oberoi Marrakech and specialised Indian chef teams in Casablanca and Rabat. 

The wedding segment is seeing significant traction, with 2026 expected to be a landmark year as high-profile Indian weddings increasingly evolve into multi-day celebrations involving exclusive palace and resort takeovers. In the realm of Film tourism, the Ouarzazate, the Hollywood of Morocco, offers a familiar, Bollywood-esque grandeur that serves as the perfect backdrop for high-impact corporate galas and celebratory events.


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