Morocco showcases its MICE strength across 3-city South India roadshow
MNTO MICE Roadshow Bengaluru
The roadshows brought together over 80 travel trade professionals and Moroccan stakeholders.
Following a 31% surge in Indian arrivals last year and a 224% growth since 2019, the Moroccan National Tourism Office (MNTO) has concluded a strategic three-city MICE roadshow across Chennai, Hyderabad, and Bengaluru. Held on March 23, 24, and 25, 2026 respectively, the roadshows brought together over 80 travel trade professionals and Moroccan stakeholders.
Morocco’s showcases its modern convention facilities, luxury hospitality, and world-class infrastructure in key cities including Marrakech, Casablanca, and Rabat. With an inventory of 300,000 hotel beds and high-capacity venues like Marrakech’s Palais des Congrès and the 30,000-pax Espace Bab Jdid.
The wedding segment is also seeing significant traction, with 2026 expected to be a landmark year as high-profile Indian weddings increasingly evolve into multi-day celebrations involving exclusive palace and resort takeovers.
Commenting on the initiative, Jamal Kilito, Country Manager India, MNTO, said: “India is rapidly evolving into a high-intent, high-value market for Morocco. Our approach today goes beyond awareness, as we are focused on conversion, deeper partnerships, and building long-term preference. We are seeing strong momentum across MICE, luxury travel, and destination weddings, supported by growing media visibility and strategic collaborations. With significant investments made in preparation for AFCON 2025 and the FIFA World Cup 2030, Morocco is enhancing its infrastructure and event facilities, making it an ideal destination for international conferences, incentive programmes, and large-scale celebrations.”
In 2025, Morocco welcomed 53,697 Indian travellers, marking a 31% year-on-year increase, and is now targeting approximately 70,000 visitors in 2026, with specialized MICE promotion and luxury partnership expansion serving as primary catalysts for this goal. By combining world-class infrastructure with culturally resonant, experience-driven travel, Morocco is firmly poised to become the preferred choice for Indian planners seeking distinctive corporate, incentive, and celebratory journeys.
