Moustache Group rebrands with expansion across three verticals; 12 properties in pipeline
Moustache Rebranded
Company’s three new verticals include Moustache Hostels, Moustache Select & Luxuria by Moustache. The company also plans to add up to fifty new properties by 2028 and aims to operate 100 more properties by 2030.
Moustache Group of Hostels has announced a rebrand after completing ten years in the hospitality business, reflecting its evolution from a backpacker hostel brand into a multi-format hospitality company. The company operates across 20 hostels, 10 mid-market hotels, and 8 boutique luxury stays and aims to operate 100 more properties by 2030.
Speaking about the rebranding, Deepak Agarwal, Founder-Director, Moustache Group of Hotels, said, “Travellers today are overwhelmed by options, platforms, and formats. In such a market, the structure itself becomes a competitive advantage. This clear brand architecture will reduce confusion for the consumer and decision friction for the business.”
The refreshed brand structure defines three verticals. Moustache Hostels remain social and community driven. Moustache Select focuses on comfort-first stays for families, professionals, and value-focused travelers. Luxuria by Moustache caters to boutique and experiential luxury stays. Moustache Targets INR100 crore in revenue by FY 2027, with growth increasingly driven by Select and Luxuria. The company plans to add up to fifty new properties by 2028, with a strong focus on mid-market and boutique luxury formats.
According to Aditya Singh Ranawat, Assistant Vice President, Marketing, “One of the biggest concerns we had was perception. We had evolved beyond hostels, but people still saw us as just a hostel brand. The rebrand closes that gap and removes confusion for the traveler.”
This rebrands mark company’s transition from a single-format brand to a structured hospitality platform designed to serve multiple traveler needs without dilution, improving discoverability, and sharpening its positioning.
Moustache started with a simple focus on community, affordability, and local experiences. That approach worked. Over the last decade, more than 15 lakh travellers have stayed at its properties. During this time, travel patterns in India have changed. While hostel travel continues to be a strong and growing part of the business. India’s hostel and backpacker market reached an estimated INR 1,413 crore in 2024, driven by millennials, Gen Z, and solo travelers seeking community-focused stays.
