Nobu Signs Thailand-Wide Development Agreement with Asset World Corporation
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Nobu Hospitality, the globally iconic and fastest growing luxury lifestyle brand, and Asset World Corp Public Company Limited (AWC), Thailand's leading integrated lifestyle real estate group are delighted to announce the exclusive Thailand-wide development agreement, and the commencement of two exciting projects in Bangkok.
As part of the development agreement the two partners have committed to an exclusive collaboration to develop multiple Nobu Hotels and restaurants in Thailand. The parties are exploring further development locations in Thailand's most compelling destinations.
The location of the signed Nobu Hotel in Bangkok will soon be announced with a completely unique and distinct program and experience being collaboratively planned by AWC and Nobu Hospitality.
Trevor Horwell, CEO of Nobu Hospitality, states, "It is an honor to be partnering with the visionary Wallapa Traisorat and the powerbase that she has carefully built with Asset World Corp Public Company Limited. Our strategy is to work with regional development partners in Asia who embrace our unique business model and share the same passion for luxury and high-quality products. With Wallapa Traisorat and AWC, we have a dynamic relationship and partnership built on the foundations of trust and respect, with a vision to enact an exciting and differentiated hospitality offering. We are excited to move forward with the first phase of this partnership in Bangkok whilst carefully planning further developments together."
Wallapa Traisorat, Chief Executive Officer and President of AWC, said that "It is our great pleasure and honor to sign the development agreement for an exclusive collaboration to develop multiple Nobu Hotels and Restaurants in Thailand. The parties are exploring further development locations in Thailand's most compelling destinations. We are delighted to continue our long-term partnership with Nobu Hospitality on this exciting project at the best location in Bangkok.”