Novotel celebrates 100th hotel in Asia Pacific
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Novotel is celebrating its 100th hotel in Asia Pacific with the launch of Novotel Phuket Kamala Beach Resort. Having launched in Lille, France 46 years ago, Novotel has grown to 400 hotels in 60 countries globally. In Asia Pacific, Novotel made its debut in Singapore in 1982 and has since become so popular that the region accounts for a quarter of the brand’s worldwide network.
“Novotel has really hit the mark with travellers in Asia Pacific by offering a consistently high quality of accommodation at an affordable rate in the most convenient locations. We are proud that Novotel has firmly established itself as one of the most recognised and respected hotel brands in this region and Asia Pacific will continue to lead the way for the brand in the future,” said Michael Issenberg, Chairman and Chief Operating Officer of Accor Asia Pacific.
In Asia Pacific alone, Novotel has almost 50 hotels in the pipeline for the next five years, so the region will be a key driver for the brand’s continuing expansion.